Last year at the University of Colorado’s Psi chapter, they had 48 men on bid day, a good number for a large state school. A week later later they had 40. 28 took part in the association process, but at the end of recruitment only 16 initiated. “Those are terrible numbers!” Board of Governors Chairman Sam Medley quips over the phone.
Psi has always taken the idea of “character-driven recruitment” to heart in a way few other chapters do; by creating a list of ideal characteristics for new members, they are intentional in recruiting men who will only meet the highest standards of what being a Man of Character means. Each year this list is discussed and refined by adding or removing a characteristic, but the spirit remains the same. They are looking for a group of engaging and intelligent men who want to make a positive impact on their campus.
A few of these characteristics are non-negotiable: good academics, sound finances, and, to see if they are good team players, if they have been part of a group or team before (Sam shares that more often than not this is a sports team, but they also have members who have been involved in academic or business groups). The more flexible characteristics they look for are things like brining something unique to the chapter, socially capable, a good understanding of brotherhood, and the ability to maintain a good image on campus. In past years when Psi has struggled either financially or with maintaining membership, they have looked for as few as 2-3 of the characteristics they list. Now that they are a solid and competitive group, they expect as many as 7-8. If a man is not strong enough in one of these areas, they hope he is exceptional in one of the others.
Because of this, Psi has always done an exceptional job in recruiting men of distinction. However, to combat the retention problem, this year they added a bit of homework. Framed as a “membership pitch” to alumni, Psi assigns new members a 1-page paper asking the new associates why they want to join the chapter, what they will bring to the group, and what fraternity means to them. “If they’re not willing to take 45 minutes to write a page they’re not going to be the type of member who shows up to community service or the study table,” Sam explains. This logic held true – following the assignment a handful of men eliminated themselves by not completing the paper. The association period at Colorado is still not over, but now just past the halfway mark they still have 32 of the 36 men they extended bids.
All 4 of these chapters have taken advantage of their available recruitment resources and shown how chapters can succeed with a little bit of creative planning and hard work. Congratulation to the above groups as well as the rest of chapters on a great recruitment season. We look forward to seeing more results in the spring.
Barry Mask is hosting an all-inclusive recruitment webinar this Sunday, November 17th, at 7pm ET. All are welcome to join. Follow the zoom link here.
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